During my Corporate Identity class I was given the task of rebranding several companies. Not only just a new logo, but we were additionally tasked with applying the new identity to practical applications or things that this company would use.

This Gamestop 2.0 Trade Show Book features a letter from the CEO about the new direction, a timeline of Gamestop's history, charts of growth, a map of their world wide market. Then there is basic identity guidelines, new on brand giftcards, as well as the major renovations to the store interiors.

Also check out the Gamestop iPhone app in the portfolio links that fully utilizes Gamestops core abilities in-store and takes them mobile.




Gamestop New Look Giftcards: